Feeha Jamshed Store Launch
Expanding the star-persona and brand image, Feeha Jamshed has now opened her stand-alone flagship store at E-street, Clifton, Block 4, Karachi. Her store was stocking not just an Eid collection titled J’Dore Khanum Jaanbut also clothes that’ll be are synonymous with everything that the customers are expected to see in store.
Feeha Jamshed’s name is synonymous with trendy, modern and minimalistic silhouettes that are quite as often conjured up into breathtaking creations.
Feeha Jamshed Collection
She has made her name in not just the local but also the global fashion industry by laying her genius in clever layering of color and Upholding the legacy of her father, Tanveer Jamshed, Feeha Jamshed is the award winning fashion designer and creative director for TEEJAYS, and a head-designer for her eponymous brand.
Her label, Feeha Jamshed is built on the platform of fashion for all and provides retail with a creative twist. Her designs have taken fashion and style from the streets of Pakistan to the world, and she continues to work on infusing eastern cuts into western wear as opposed to western cuts imported into eastern wear.
Over the years, Feeha has also been lauded for her flamboyant aesthetics and a visionary outlook for her brand. Her clothes have always managed to deliver an international appeal under a ‘Made in Pakistan’ label that helps her customers stand out in a crowd wherever they go.
On Thursday 16th July, Feeha opened the doors to her store, with the collection titled J’Dore Khanum Jaan that tells the story of a girl from Pakistan who spreads her style in the fashion capital of Paris. This collection isn’t exactly fusion, but can be called globally fashionable.
Feeha believes that more than any one particular outfit, all the prints from this collection are set to woo the audiences. Each print is chosen carefully and designed with precision, so anyone who sees a FJ print would immediately be able to identify that it’s a Feeha Jamshed creation.
The launch of her first flagship store was attended by the crème de la crème of the fashion and entertainment industry. The PR of the event was handled by Catalyst PR & marketing and event was managed by Catwalk Event Management & productions.